How We Helped Voyager Get More Attention via Crypto Influencers on Twitter and YouTube

stocks revenue money investing in crypto currency

»Introduction

Voyager is a mobile crypto exchange that allows users to trade commission-free and earn interest on their portfolio via a mobile app available for iOS and Android.

»The Challenge

Voyager was looking for a large-scale campaign with a handful of well-known crypto influencers who could represent their brand on multiple social media platforms but had little experience with influencer marketing.

»Our Approach

The Coinbound team launched a campaign of five crypto influencers which consisted of Crypto WendyO, BitBoy Crypto, Kenn Bosak, Crypto Euclid & Mystical Oaks to tweet and create a YouTube content for Voyager.

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How We Grew CoinStats’ Twitter Engagement by Over 700%

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»Introduction

CoinStats is an incredibly popular app for tracking cryptocurrency prices and portfolios. The app is available for iOS, Android, Web, Apple Watch, and Mac.

 

CoinStats boasts several hundred thousand active users per month.

»The Challenge

CoinStats reached out to us looking for help with managing their Twitter account. They recognized the high level of importance Twitter has for cryptocurrency brands but didn’t have the proper expertise or staff to deploy a full strategy effectively.

»Our Approach

After getting a strong understanding of the voice, personality, and target audience of the CoinStats brand, we drafted a strategic approach to increasing the overall reach and engagement of their account.

 

The strategy included a minimum of three posts per day across a period of several months. The strategy also included a social listening plan to monitor and engage with ongoing events in the blockchain industry and activity from top influencers in the space designed to keep CoinStats top of mind across all the major conversations in crypto. 

 

The approach blended planned evergreen content across the content schedule as well as ad hoc responses to current events and happenings.

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How We Helped ShapeShift Go Viral

Trading with Ethereum cryptocurrency

»Introduction

ShapeShift is one of the global leaders in the exchange of cryptocurrencies. The Colorado-based organization has a long history of creating innovative products that advance the blockchain world.

»The Challenge

ShapeShift reached out to us looking to get more attention for their free trading token announcement & wanted a few of their tweets to go viral.

»Our Approach

We put together a team of eighteen Twitter influencers to retweet, like, and comment on their promotional content. The roster included names like Ivan on Tech, TheCryptoDog, and others. Other influencer content was also included. We also arranged for BitBoy Crypto to do a sponsored video reviewing ShapeShift’s platform.

Results

ShapeShift Tweet #1

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ShapeShift Tweet #2

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BitBoy Crypto Video Review