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Ladders of Proofs
How VC’s See Your Startup
credit - NFX
Please fill out below form to assess your current startup
0 Is No, 10 Is Fully Yes, Others Are In Between
Your Company Name
1. Have you identified a pain point or problem? (Customer Need)
Yes
No
2. Can you prove the market opportunity is sizable? (Big Market)
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3. Is your team accomplished, talented or otherwise noteworthy? (Great Team)
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4. Is your idea new and remarkable? (Fresh, Good Idea)
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5. Are your advisors reputable? (Expert Advisors)
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6. Have you demonstrated the ability to build a product? (Ability To Build Product)
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7. Do you have customers on a waitlist? (Customers on a Waitlist)
Yes
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8. Do you have active users? (Active Users)
Yes
No
9. Do your customers love your product? (Good Customer Retention)
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10. Do you have paying customers? (Paying Customers)
Yes
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11. Does your revenue exceed your costs of production? (Good Unit Economics)
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12. Does your customer acquisition channel scale without a great loss in efficiency? (Scalable Customer Acquisition Channel)
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13. Is your team located in one city? In one office? (Team In One Place)
Yes
No
14. Are your investors highly regarded for their judgement? (Good Investors Others Trust)
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15. Do you have established channel partnerships? (Channel Partnerships)
Yes
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16. Do you have a low cost of customer acquisition that you can retain at scale? (Low CAC)
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17. Do your customers have a high average lifetime value? (High LTV)
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18. Are you entering an uncontested market with no entrenched incumbents? (Competitive Opening)
Yes
No
19. Do you have the vision for a full business (rather than a singular product or feature)? (Business (Not Product/Feature))
Yes
No
20. Is the name of your company memorable, relevant and good enough to wear on a t-shirt? (Good Company Name)
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21. Does your product have network effects? (Network Effects)
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22. Does your business have brand, embedding, or scale defensibility? (Other Defensibilities)
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23. Can you show rapid customer growth? (Rapid Growth)
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Any other key figures or numbers you want us to know
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